In Ghana, women only hold 25% of all STEM jobs and girls in Ghana are significantly less likely to pursue STEM-related subjects than boys. This is due to socio-cultural barriers that have impacted their interest in science and technology.
The rationale is to encourage young ladies to aspire and reach greater heights in careers in Science, Technology, Engineering and Mathematics (STEM) by countering societal stereotypes regarding women in STEM careers. This Campaign targets Ladies in Junior high (12 -15 years), Senior High schools (16-18 years) and tertiary students (18 -22 years) in Ghana.
| Component | Focus | Tactics | Engagement Plan | Targets |
| In STEM, Women Lead | Breaking gender-related Stereotypes promoting women’s leadership and achievements in STEM fields |
Showcase successful women in STEM through profiles and success stories. Collaborate with women leaders in STEM for mentorship. Organize panel discussions and webinars featuring women in STEM |
Fact Sheets Engage girls and young women aspiring to enter STEM fields. Collaborate with schools to introduce mentorship programs. Share stories and content about women leaders in STEM M |
Girls aspiring to enter STEM field Age 17-22 years Parents Schools General Public |
| STEM FESTIVALS | Organizing events and short programs that celebrate and promote STEM disciplines. |
STEM Tool kits Create interactive STEM exhibits and workshops for hands-on learning. Invite experts and professionals to speak at these events. |
Boot Camps Quizzes Social media, local media, and schools. Provide resources and materials for educators to use in classrooms |
Girls 12 – 17 years Teachers General Public |
| STEM works after SCHOOL | Demonstrate the relevance of STEM in career choices and opportunities |
Career guidance and counseling in schools. Establish and support existing STEM clubs Mentorship Program |
School Clubs Connect students with mentors through school-based initiatives |
Girls 12 – 22 years School administrators. STEM professionals and mentors |
| STEM and Sustainable Development | Showcase the importance of STEM in addressing sustainable development challenges |
Host online/ physical workshops and debates Showcase projects and innovations Inter Schools Competitions |
YouTube Facebook Live Educators Engage with environmental and sustainability organizations |
Girls 17-22 years Schools General Public |